826 views 1 Like
ADMIN Er Kumar Naresh
By Published on November 21, 2018

‘’Online” has become a staple word in the real estate industry. From listings to searches, it is clear that prospective home buyers are switching to the internet and trying to narrow down their choices from online findings. Moreover, even your peers and competitors are growing their online presence. Thus, it is now imperative that real estate brokers become tech-savvy and use digital marketing. Simply put, if you aren’t online, you don’t exist for customers!

If you are looking for tips to secure more leads and expand your real estate business, here are five digital marketing tactics to get started:

Go Digitally Social

If you want to engage more prospective clients, create your own brand identity through a personal website and social media platforms. List your business and profiles on LinkedIn, Facebook, Instagram and specially on BrokersADDA.com, where customers can track you. Use an engaging tone in your content to tell people about your work, ethics and achievements. 

Publish Useful Guides

You should write about things that provide value to your audience, solve their problems and answer their questions. For example, you can publish blogs, e-books or white papers on real estate prices in a particular city/area, renovation ideas, choosing the right interior designer, factors to consider for a good location, etc. You can publish these guides in a downloadable format which customers can access only after leaving their contact details. This is a sure-shot way to get more leads.

Become Mobile-Friendly

As per the latest surveys, consumers or prospective buyers are using mobile searches for their real estate requirements. It is easy, attheir fingertips and they can search any time anywhere. Thus, if you want to reach out to more buyers, make sure your website is mobile-friendly with an easy user-interface. If you can’t afford to develop or maintain a website, you can probably create a WhatsApp group of existing and potential customers to send them messages and updates.

Use Analytics 

When you are running a website or have a presenceon social media platforms, it is imperative that you know analytics that can be easily viewed on dashboards. By using analytics, you can assess how many visitors browsed, what content they saw and much more. This will help in focusing on what is attracting an audienceand what are their criteria.

Virtual Tours

At a time when videos are the topmostfavouritesin website content, you can make your website andsocial media handles more attractive by creating virtual tours for your leads. Customers feel good to ‘walk’ through the listings offered via your videos. 

These tips will end up in a higher lead generation. Try them out.

Also from this author
By February 10, 2020
373 views
Following are some of the must have apps a broker/agent/realtor should have in 2020 ! 1. GOOGLE MAPS : Google Maps is a must-have for every real estate broker/agent/professional. When clients are ready to visit a list of potential properties, Google Maps is an indispensable tool in your pocket, guiding you to the next address. 2. EVERNOTE :  Evernote is one of the best business apps and an excellent productivity tool. You can save ideas, documents, images, clips, and more within your accou...
915 views 2 Likes
Traditionally, the real estate brokers have acted as the middlemen between home buyers and developers. They sell the property on behalf of the developers to sellers and earn a pre-determined commission. They are the people whom home buyers trust for guidance in real estate matters. However, there have been cases where brokers have breached the authenticity of the transaction and duped the home buyers in the process. At times, they either charged a hefty commission or vanished before completin...
1.8k+ views 2 Likes
Trends shaping the future of real estate sector in India According to you, what is the right time to invest in market? Is it the time when the market is touching new highs and everybody else is investing? Have you ever been able to get great returns by investing that way? Obviously, not. Whether it is investing in equities or real estate market, almost every potential investor is making the mistake to enter the market when the graphs are on the peak and are on the verge of crash at any mom...